The Microban® brand is the global leader in built-in antimicrobial protection – our brand awareness levels are at 46% and rival those of other ingredient brands such as Intel®, Gore-Tex® and Lycra®.
Based on a recent market research study with consumers, including Microban antimicrobial product protection in your paint products could result in a 17% increase in market share from your competitors' products. Consumers also revealed that they are willing to pay a 30% price premium for products with Microban protection when compared to the leading competitor.
The Microban brand is a valuable trustmark that will reassure your customers they’re getting durable and effective antimicrobial protection that can help you drive purchase interest at the shelf.
Is It safe?
Microban, the leader in built-in antimicrobial protection, has proven antimicrobial technologies that inhibit the growth of stain and odor causing bacteria, mold, and mildew in paint products. The result is paint that stays cleaner and fresher for longer.
Today we’re helping over 250 leading manufacturers in more than a thousand products meet an important consumer need for cleaner products. Our partner exclusivity model enables our partners to more effectively leverage our brand to grow their businesses and sustain their competitive advantage.
You can see cases studies on how our partners are leveraging the Microban brand and technologies to improve their market share, pricing leverage, product mix and distribution on our website.
The Results Are In: Paint Market Research Study
Photos simulate the difference between a treated and untreated surface.
Microban Antimicrobial Product Protection does not protect against microbes which cause human illness, and the addition of Microban built-in protection is not a replacement for normal cleaning practices.
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